The last project from Blomo celebrates the release of a new LoFi Album called 'Beats and Hugs' by creating an exclusive merchandise collection in collaboration with Crisis for Homeless!
Blomo standing next to the poster of the event in one of Crisis for Homeless shops in London.
Blomo is adding 9 new songs to the LoFi music scene, a collection of chill and relaxing beats with different moods, tempos and melodies. To celebrate the album's release, Blomo has partnered with Crisis, a national NGO that supports people experiencing homelessness, to create an exclusive collection of 'HUGZ' merchandise.
HUGZ©, the new cute protagonist of Blomo's projects.
HUGZ, Blomo's beloved little elephant pet, represents the artist and how he experienced his relationship with the music along the years: they are chill, relaxed, and make you smile when you most need it.
The merchandise collection features HUGZ's adorable design manually embroidered on RECYCLED t-shirts and hoodies.
This unique collaboration between Blomo and Crisis is an intend to bring people together through BomGo to support this social cause. By purchasing HUGZ merchandise, Blomo's fans will help Crisis in its mission to end homelessness.
In a statement, Blomo said, "I'm so excited to share this project with everyone. I've been working on this album for a long time (3 years since the first sketch of HUGZ!), and I'm so proud of how it turned out. I also wanted to do something special to celebrate the album's release, so I partnered with Crisis through BomGo to create an exclusive merchandise collection and put together an event.
I hope that people will enjoy the album and the merchandise collection, as we put a lot of time, effort and love on it... and it is to help homeless people!"
The first round of limited products of HUGZ collection was available in the Shop from Crisis in Elephant an Castle, London. This past Saturday 4th November there was an special event to exhibit the clothes, music, artwork, and other surprises!
After the success of this first one, Blomo and BomGo are starting to organise future possible events in other Crisis shops. So now you know: if you can go, don't miss it because it is going to be a unique experience for you as a user and as a participant of this new good-ethical way to help the most needed ones through music.
Hugs with customers at the first HUGZ© event.
Matthew Deulofeu, Journalist and blogger.